ANNA Slow Fashion was founded when the search for the perfect t-shirt met the dream to design something sustainable & ethical. Because we just love the earth, humans & awesome clothing.

We will never stop learning about sustainability and its options in the clothing industry, so we can keep designing ethical items which have a low impact on our beautiful earth.


The fast fashion industry has outsize environmental effects. Making clothes typically requires a lot of water and chemicals and emitting significant amounts of greenhouse gases.

The textile industry is one of the major consumers of water. Due to the use of different chemicals, such as dyes, salt and acid in the textile processing house, a large amount of effluent is generated that has an adverse effect on the environment.

Since countries with large fabric- and apparel-making industries rely mainly on fossil fuels for energy production, McKinsey & Company estimates that making 1 kilogram of fabric generates an average of 23 kilograms of greenhouse gases. The clothing industry is responsible for 10% (!) of global carbon emissions.

In addition, fewer than 2% of workers in the clothing industry earn the living wage. Reports also continue to emerge that clothing-factory workers are exposed to unsafe – even deadly – workplace conditions.

Fast fashion leaves a pollution footprint, with each step of the clothing life cycle generating potential environmental and occupational hazards.

Slowing down fashion

Slow fashion is a movement that – in response to fast fashion and globalization – dials back the pace of the fashion industry. We focus on durable quality, sustainable fabrics, a safe working place, fair wages and a low impact on the environment.

Our commitment

  • Using sustainable fabrics which don’t have outsize environmental effects, like our GOTS certified organic cotton
  • Local production to ensure a safe working place, fair wages and to limit the environmental impact of transport
  • Using recycled materials for labels, hangtags & packaging
  • Transparency on our items and its production
  • Designing high quality items made to last


Mc Kinsey & Company, ‘Style that’s sustainable: A new fast-fashion formula’ October 2016.
Sudeshna Mukherjee, ‘Environmental and Social Impact of Fashion: Towards an Eco-friendly, Ethical Fashion’ International Journal of Interdisciplinary and Multidisciplinary Studies, 2015

Environmental Health Perspectives ‘Waste Couture, Environmental Impact of the Clothing Industry’, 2007

Book: Fashionopolis, the price of fast fashion and the future of clothes by Dana Thomas (2019)

Book: Water in Textiles and Fashion, Consumption, Footprint and Lifecycle Assessment (2019)

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